Susan and I have been in our business Strategic Social Profiles since 2015. Over that time the business, like most small businesses, has evolved. We both made the leap from corporate careers to small business owners and the learning curve has been huge. An advantage of a small business is you are nimble enough to bring about changes you want and need.
Last year we helped many small businesses with their social media strategy. What was overwhelming was:
- their desire to get on board with social media because they recognised it's no longer a ‘nice to have’ - it's a must have
- they know so much about their customers - who they are, what they like, how their product or service really can help them and most importantly how to talk to them
- they instinctively get the whole team involved because team collaboration and pooling of skills is how they've built their business
This got us thinking. Social Media has become something that tends to be outsourced. A digital agency works with the client, gets all the information they need so they can create social media content for them. That's possible. But is it the best way to really build an authentic and meaningful relationship with customers?
Our response has been to develop what we call a Social It Yourself philosophy. Watch our video below to learn more about it.
What we like about our philosophy and the services we've created to bring it to life is it can work for business owners who want to do it all themselves and for business owners who know they need a bit more help to get them started.
Regardless of what works for you and your business, there are certain steps needed to create an effective social media strategy. Combining our experience, and years of practice, we've put together an 11-Step Social Media Strategy plan to help you do the right steps in the right order. Click below to Download YOUR 11-Step Social Media Strategy.
If you need help at any stage with your Social Media Strategy - Strategic Social Profiles can help. It's what we do, create social media strategy for small business - helping you Social It Yourself.
Social Media Strategy to Help You Social It Yourself
Strategic Social Profiles write a regular blog to provide professionals and small business owners with collated information of all things social media. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. We provide ongoing tips, e-books, infographics and insights to help Small Business Owners.