Many small businesses have a desire to use social media to grow their business. It makes sense. Other than word of mouth, how else can you have a one on one relationship with potential customers for FREE?
Annabel and I often hear in discussions with small business owners that they've set up their social platforms, but it doesn't 'really work'. So let's dive deeper into why that could be the case.
1. Do you know who your audience is? By this I mean really know your audience. Where do they live, what do they do, where do they go to get information or research things? Doing a full Target Audience profile will let you see who your customer is and how they like to be communicated with.
2. Are you creating content that resonates with your audience? If your audience was targeted to men 25-54, would you post a piece of content that would only resonate with women 60+? You'd be surprised how often this happens and owners say "social media doesn't work". Doing step 1 ensures you are starting on the right track by knowing a lot about your customer.
3. How consistent are you in using your social platforms? Unfortunately, there is no quick fix in the social media world. You need to be posting regularly and with some kind of planned content schedule - ensuring consistency. It may take time upfront in getting yourself set up, but putting in the time that's required will ensure you are investing in growing that customer relationship.
4. Are you constantly talking about how fantastic your product/service is? A 70/20/10 rule applies here - 70% should be about building brand awareness. It should include things of interest, commentary about new industry products, your opinion on things. 20% should be shared content - relevant industry stories, or other industry experts articles or blogs. 10% should be promotional content - this is where you get to promote your business, service or product. People will tune out pretty quickly and un-follow you if all your communications are only about your business. Use video wherever you can to build trust and demonstrate or showcase your product. Show, don't tell!
5. How nimble are you in responding to customer questions or reviews? Have you ever commented or asked a question on a social media site, emailed them from their website and then all you hear are crickets! I've had this happen heaps of times and let me tell you - they don't get any business from me. You need to review constantly what is working, what's getting comments, reviews or shares. You'd thank this person if they gave you feedback in person; social media is exactly the same - thank them, ask more questions, at least respond. Other people are watching your customer interaction and response to reviews and maybe even making a decision about buying your product.
6. What's your Call to Action (CTA)? Often owners forget this very important step. Where or what do you want your customer to do? If it's about giving them information, perhaps you want them to receive a downloadable version of all the info? Do you want to drive them to your website to see more or purchase?
These 6 steps will all help you grow your business on social media. It takes time and your willingness to be consistent. However, your hard work will pay off, trust us.
We've created an online, easy do-it-yourself Smarter Social Media Pack to get you up and running or re-engaged with your dormant social media pages. We take you step-by-step through the 11 Steps to creating a Social Media Strategy. Done in your own time, at your own pace.
Here's our CTA!
If you need help at any stage with your Social Media Strategy - Strategic Social Profiles can help. It's what we do, create social media strategy for small business.
Social Media Strategy To Help You Social It Yourself
Strategic Social Profiles write a regular blog to provide professionals and small business owners with collated information of all things social media. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. We provide ongoing tips, e-books, infographics and insights to help Small Business Owners.