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Strategic Social Profiles

How's Your Social Media Expertise?

Posted by Susan Davis on 24-Oct-2018 10:05:00

As a business owner, posting on your Facebook Business Page or Instagram page is enough, right?

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Topics: Social It Yourself, Social Media Platforms

How To Avoid The Most Common Social Media Mistakes

Posted by Annabel Sullivan on 10-Oct-2018 10:16:00

Susan & I began our business over 3-years ago so we've been working in the social media space for quite a while now.  It's been a huge learning curve and still each and every day we uncover something new.  So it doesn't really surprise us when helping our clients with LinkedIn or their social media strategies that they're making simple mistakes. 

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Topics: Social It Yourself, How to avoid LinkedIn Profile Mistakes, social media strategy for small business

Using Social Media To Own The Relationship With Your Target Audience

Posted by Susan Davis on 26-Sep-2018 10:09:00

There are many ways to promote your business and find your ideal target customer.  However, in small business we are generally challenged by a few pretty large barriers -

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Topics: how to use content to grab your target audience, social media strategy for small business, Social It Yourself

The Importance Of Video In Your Social Media Strategy And How To Start

Posted by Annabel Sullivan on 12-Sep-2018 11:00:00

In 2016 we had a guest blogger write about the importance of video on social media.  Since then it's importance has continued to grow.  This is evidenced by the fact all platforms have added or improved their video capabilities.  In this blog I'm going to touch on the importance of video and provide some tips on how to start on LinkedIn, Facebook and Instagram.

Why is Video Important?

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Topics: Social It Yourself, social media strategy for small business, content is king, importance of video

Using Social Media Platforms to Grow Your Business

Posted by Susan Davis on 29-Aug-2018 10:00:00

Many small businesses have a desire to use social media to grow their business. It makes sense. Other than word of mouth, how else can you have a one on one relationship with potential customers for FREE?

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Topics: Social It Yourself, growing your business, social media strategy for small business

6 Reasons Being Able to Social It Yourself vs Engaging a Digital Agency Makes Sense.

Posted by Susan Davis on 02-Aug-2018 13:00:00

I cannot tell you how many times Annabel and I have met with a client and they tell us some horror story about feeling ripped off by a digital agency they engaged to create and post on social media.

Understanding how to create social media strategy for your business

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Topics: Social It Yourself, digital agency

Learn The 11-Steps Of A Social Media Strategy At Your Own Pace

Posted by Annabel Sullivan on 19-Jul-2018 17:05:00

E-Learning is just another thing we do online these days and it's popularity is set to continue.  There are many reasons why companies of all sizes are tapping into this type of training.  It's flexible.  It's available 24/7.  It's time and cost effective.  

For small business owners it's essential.  Often we're required to truly "multitask" and do things outside our area of expertise.  So what better way than taking advantage of an online course to up-skill yourself.  One of the greatest benefits of an online course is you can do it at your own pace and when you've got the time to focus on it. 

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Topics: SIY, Social It Yourself, social media strategy for small business

The Growing Importance of Your Customer Relationship on Social Media

Posted by Susan Davis on 05-Jul-2018 13:00:00

I posted yesterday about 50% of small businesses in Australia seeing little or no benefit in having social media pages. (Sensis Social Media Report, 2017). 

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Topics: Social It Yourself, social media strategy for small business, customer relationships on social media

Authentic Content Can Help Build The Right Connection With Your Customers

Posted by Annabel Sullivan on 21-Jun-2018 14:15:00

Nobody likes being sold to.  We've all experienced it haven't we.  Where you get the feeling the only thing on their mind is to get the sale.  They do all the talking and NO LISTENING.  Telling you all about the product or service they're flogging. They don't take a second to consider what it is you're actually after. They break all the best-practice sales rules

It isn't a great feeling is it? 

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Topics: Social It Yourself, social media strategy for small business

What a social media strategy is and why you need one

Posted by Susan Davis on 07-Jun-2018 13:06:00

Are you a small business owner who knows they should be active on social media, but isn't, or you dabble and post every now and then?

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Topics: Social It Yourself, social media strategy for small business

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