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Strategic Social Profiles

Learn The 11-Steps Of A Social Media Strategy At Your Own Pace

Posted by Annabel Sullivan on 19-Jul-2018 17:05:00

E-Learning is just another thing we do online these days and it's popularity is set to continue.  There are many reasons why companies of all sizes are tapping into this type of training.  It's flexible.  It's available 24/7.  It's time and cost effective.  

For small business owners it's essential.  Often we're required to truly "multitask" and do things outside our area of expertise.  So what better way than taking advantage of an online course to up-skill yourself.  One of the greatest benefits of an online course is you can do it at your own pace and when you've got the time to focus on it. 

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Topics: SIY, Social It Yourself, social media strategy for small business

We Have An Idea We'd Like To Share About Social Media For Your Business

Posted by Annabel Sullivan on 25-May-2018 15:17:53

Susan and I have been in our business Strategic Social Profiles since 2015.  Over that time the business, like most small businesses, has evolved.  We both made the leap from corporate careers to small business owners and the learning curve has been huge.  An advantage of a small business is you are nimble enough to bring about changes you want and need.  

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Topics: SIY, Social It Yourself, small business consulting

Social It Yourself - Make The Most Of The Analytics To Review and Adjust

Posted by Annabel Sullivan on 27-Mar-2018 08:45:00


We are at the final step of implementing a Social Media Strategy.  Up to now it's been all about getting set up and creating excellent and engaging content.  The final step gives you a chance to step back and see what's working, what isn't and make any necessary changes.  The final step is to review and adjust. It's all about looking at your social media analytics and doing something about what you learn from them. 

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Topics: social media strategy, SIY, Social It Yourself

Social It Yourself - Time To Launch Those Posts

Posted by Susan Davis on 22-Mar-2018 07:30:00

It's countdown to going 'live' with your social strategy - T minus 5, 4, 3, 2, 1 - post!

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Topics: social media strategy, Social It Yourself, SIY

Social It Yourself - The Importance Of Research To Create Great Content

Posted by Annabel Sullivan on 20-Mar-2018 10:00:00

Over the last few weeks we've given you the steps you need to take to get you to the point where you're ready to get started on your content.  The end game here is to write engaging content because remember content is king.  This blog will touch on how research assists you to achieve that and a few tips on how to develop and write engaging content for social media. If you are looking to execute your social media strategy in-house, research is a key step and will help you Social It Yourself - SIY. 

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Topics: social media strategy, SIY, Social It Yourself

Social It Yourself - Don't Be Afraid To Source Your Content

Posted by Susan Davis on 15-Mar-2018 09:30:00

We get told by so many small business owners that it always falls to them when it comes to finding and contributing content for their social media platforms. 

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Topics: social media strategy, SIY, Social It Yourself

Social It Yourself - Use A Social Media Calendar To Plan And Schedule Content

Posted by Annabel Sullivan on 13-Mar-2018 08:00:00

We've been delving into the steps small businesses should take if they are serious about setting up a social media strategy for small business.  Up to now most of the steps have involved getting prepared - the remaining steps are all about doing

The next step is to create an action plan and set up a social media calendar.  This blog will provide some tips to help you with your social media action plan and what to include when you're setting up your social media calendar. This step is one of the most important to take on board especially if you are keen to keep your social media in house.  We call it Social It Yourself - SIY. 

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Topics: social media strategy, Social It Yourself, SIY

Social It Yourself - 3 Simple Steps To Identify Platforms and Tactics

Posted by Susan Davis on 08-Mar-2018 07:30:00

In our last post, Annabel showed you how to set up or update your social media platforms.  It was a great reminder to always keep things fresh and up-to-date. If you missed it, you can read it here.

These steps are all part of your social media strategy.

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Topics: social strategy, mind map, SIY

Social It Yourself - Are You Setting Up Your Social Media Platforms Too Early?

Posted by Annabel Sullivan on 06-Mar-2018 10:00:00

One of the first things small business owners do when starting a business is set up their social media.  On one hand it makes sense - it's a free and easy way to quickly get your business "out there".  However if you're wanting to create an effective social media strategy for your business the logical time to set up (or update) your social media is once you've created your buyer personas.      

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Topics: social media strategy, Social It Yourself, SIY

Social It Yourself - The Art Of Defining Your Audience

Posted by Susan Davis on 01-Mar-2018 07:45:00

When you've been researching or looking for a product or service, we've all downloaded a guide, paper or information sheet from a social media post someone's published.  

Have you ever stopped to wonder why you did that?  Someone knew exactly what, where and how to target you based on the content you researched our sourced.

The simple answer is the next step in our Strategic Social Strategy steps - understanding your audience and creating buyer personas.  

What's a buyer persona?  It's simply defining your audience is so you can effectively communicate to them. It's used across all of your marketing.  You may have one persona or multiple ones, depending on your product or service.  You in effect model what a 'typical' customer looks like and develop a complete picture of that customer.

This allows you to blog, post and even advertise your product or service directly to that look-a-like audience. 

Annabel recently wrote a blog "The what, why and how a buyer persona can help capture your audience" read it here. 


This blog is going to focus on how to identify who your customer is and the steps involved in creating a 'persona'.

For the purposes of demonstrating, I'm going to create a fictional persona for a business in the Financial Services industry. Their target is typically people 30 years + who have already bought a home, have a mortgage, either with young children or about to have them and want to focus on paying off debt and creating wealth.

These are the steps I'd undertake:

  • Give your pesona a name : let's call this person David
  • Define your pesona's age, income, where they live, stage of life etc : David is 34, married with 1 child (planning for a 2nd), lives in suburban Brisbane, has a mortgage, 2 cars, 1 dog, works full-time in middle management as an Accountant, his salary is $120k and he went to university and has a degree.
  • What are his/her interests and hobbies : he loves spending his weekends with his family, breakfast out, going to the park, giving his wife a break from being at home with the small child.  He goes to the gym 3 times a week, loves bike riding and the Tour de France. He also spends Sunday's going on a cycle ride with a local group of friends and they all meet up at the end of the ride to have a coffee and catch up. He's financially astute and also is interested in dabbling in the share market.
  • What are his/her goals and challenges : he wants to pay off his house mortgage asap and build wealth for the future.  He and his wife plan on having 3 children, and they'd like to send the kids to a private school.  They'd love to buy an investment property, but this is in the medium to long term.  He also wants to have financial security and insurance in case something happens to him or his wife. His current challenge is his wife has taken a year off to stay at home with their child, so they are trying to save on one income.  They see this as a short-term issue, and his wife plans on returning to work part-time before they try for their 2nd child.
  • How would your persona describe themselves? : David considers himself good at his job, is ambitious and wants to get ahead at work.  He's passionate about helping clients understand the numbers in their business.  He's also driven to ensure he sets his family up for a comfortable future and easy retirement.  He loves entertaining his friends and family and enjoys some of the finer things money can buy.  He loves being a dad and is excited about the future plans he and his wife have about growing their family.
  • What is your persona's values and fears? : David worries about financial security and having enough money to afford their future goals.  When it comes to dealing in finance, he's savvy, know's his numbers and wants to deal with someone he can trust, keep him up-to-date with what's happening in the insurance industry and ensure his investment is safe and giving him a strong return.  He's looking for a trusted personal relationship with his Financial Advisor  and sees this relationship as a long term investment in his financial security.  He doesn't want to be 'told' things, but more consulted with.
  • Favourite news sources : David's social network keeps him 'in the know'.  The majority of them are professionals, like him.  He often relies on advice and input from this trusted group.  Facebook, LinkedIn and newspapers keep him connected to current news and what's happening in his business world and contacts. 
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Topics: social media strategy, Social It Yourself, SIY

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