Even before we started our business I was a fan of the professional networking site - LinkedIn. In my sales & marketing focused roles I found it a great resource. I could connect with new and existing contacts and research people, topics and organisations.
Susan & I began our business over 3-years ago so we've been working in the social media space for quite a while now. It's been a huge learning curve and still each and every day we uncover something new. So it doesn't really surprise us when helping our clients with LinkedIn or their social media strategies that they're making simple mistakes.