It's countdown to going 'live' with your social strategy - T minus 5, 4, 3, 2, 1 - post!
Congratulations, you've taken a big step in your Social It Yourself development and getting to this point - implementing your strategy. It is common for business owners to think that simply scheduling and posting your share articles, images, facts or blogs means the hard work is done. You can now sit back and watch the likes, follows and shares of that awesome content roll in. Right?....wrong.
Being agile and attentive to who your audience is, what they're saying and what content is resonating with them is critical to the success of your social media strategy. Your feedback can be instantaneous, people can leave comments, share your content and go onto your website to engage further. They may also want more information, so you need to be ready to answer questions.
This stage of your social strategy is all about monitoring the activity and chatter.
Your website, Facebook, LinkedIn, Google and other social sites all have great analytics for you to monitor and review how your content is working - or not. More on that next week.
I'm going to give you 2 social monitoring situations that will more than likely happen to you at some stage:
1. You're getting likes and shares from your blog
Great job. You've obviously written something that is resonating with your audience, plus you have clearly addressed some pain points they have. Have a look at all your social sites' analytics to find out where the best engagement came from. After at least one month of posting and blogging you'll get a clear picture which blogs and posts 'worked' and which one's didn't reach the engagement levels you thought. If you are driving people to your website, don't forget to have a look at your website analytics as well, this is where Google Analytics use tracking code and most web publishing sites will provide you with where your audience is engaging and on what particular web pages.
Ensure you dig into the type, style or topic of the post or blog (or web page) that's working well and see if you can draw more content from that. Your audience clearly likes what they've read or seen, so keep going there. Dial up what works - your audience will tell you.
2. Someone's commented on what I posted or shared - what do I do?
Write back and thank them. Don't avoid good or bad feedback or comments. You want to create a community, so ensure you promptly address any questions or concerns someone has. Feedback from your audience may alert you that a particular link isn't working or they can't download that e-book etc. If you receive some bad feedback, address it quickly and focus on fixing the issue. Either way, engage, be positive and thank them for taking the time to reach out or share your story.
Next week Annabel is going to share with your our final step - Review & Adjust.
We have an excellent social media strategy brochure to help you organise and take the first step. You'll soon be on your way to creating a social media strategy for your small business and improving your chances of business success. Click below for our 11-Step Social Media Strategy e-brochure - it highlights what you'll need to do next.
If you need help at any stage with your Social Media Strategy - Strategic Social Profiles can help. It's what we do, create social media strategy for small business.
Social Media Strategy to Help You Social It Yourself
Strategic Social Profiles write a regular blog to provide professionals and small business owners with collated information of all things social media. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. We provide ongoing tips, e-books, infographics and have guest bloggers from Small Business.