We are at the final step of implementing a Social Media Strategy. Up to now it's been all about getting set up and creating excellent and engaging content. The final step gives you a chance to step back and see what's working, what isn't and make any necessary changes. The final step is to review and adjust. It's all about looking at your social media analytics and doing something about what you learn from them.
The great thing about the various social media platforms is they all come with analytics tools. Facebook calls them insights. LinkedIn and Twitter call them analytics. Below I'm going to highlight the information you can get by reviewing these useful tools for Facebook and LinkedIn. Reviewing your own analytics is key to you being able to Social It Yourself.
- The Overview tab of the insights page provides a summary including page likes, reach and post engagements. The time frame of this information can be adjusted to view today right up to the last 28 days.
- The Posts tab is probably the most interesting as it highlights all of your posts and it is possible to see which posts were most successful. It tracks the type, reach and engagement of each post.
- Knowing which posts were most successful provides you the opportunity to create more content that is similar resulting in creating content that you know your followers like, which will in turn increase your branding, reach and hopefully traffic.
Some Useful Facebook Insights Articles
- On your LinkedIn Company Page you can get analytics on your visitors, updates and followers. It provides information on job function, industry right through to whether they viewed your posts on a mobile or a desktop.
- The Updates tab provides engagement highlights for the last 30 days. It's also possible to view each individual update and see how many times it was shown to your LinkedIn audience and how they interacted with it.
- By understanding as much as you can about your follower community you'll be able to tailor your page and posts for them. For example if a significant percentage of your audience are from the Marketing and Advertising Industry you can include articles and posts you know will resonate with them.
- It's also important to test different things - the days you post, the time, topics and formats as this will help identify what works best for your audience.
Some Useful LinkedIn Analytics Articles
This is the last of our Social Media Strategy Mind Map Blog Series. If you want to review each of the steps required to complete a successful Social Media Strategy LinkedIn and read up on what's involved every step of the way. Click here to see the complete series.
We have an excellent social media strategy brochure to help you organise and take the first step. You'll soon be on your way to creating a social media strategy for your small business and improving your chances of business success. We call it Social It Yourself.
Click below for our 11-Step Social Media Strategy Mind e-brochure - it highlights what you'll need to do next.
If you need help at any stage with your strategy - Strategic Social Profiles can help. It's what we do, create social media strategy to help you Social It Yourself.
Social Media Strategy to Help You Social It Yourself
Strategic Social Profiles write a regular blog to provide professionals and small business owners with collated information of all things social media. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. We provide ongoing tips, e-books, infographics and have guest bloggers from Small Business.