We get told by so many small business owners that it always falls to them when it comes to finding and contributing content for their social media platforms.
As the owner of your business, you're juggling many roles - accountant, sales and marketer. How wonderful would it be to have a full-time marketing co-ordinator in your business? Given this isn't possible at this stage of your business, in this step of your social media strategy, it's critical that you take stock of not only what you plan to write and publish on your sites, where you source your content from, but who is going to help you do it.
In this video, I'm going to explain how allocating budget and assigning roles will help you:-
- overcome the "I've been meaning to do this" procrastination
- get you organised and up and posting content quickly
- save timeRemember:
- nominate who is responsible for creating and scheduling that particular post, blog or image.
- consider internal options and perhaps external professional assistance if you need it.
- give your contributors (and yourself) plenty of notice and schecdule it in diaries, (no excuses for them not delivering to your deadline).
- what the approved way of communicating your message is (email campaign, Facebook Ad).
- if it requires a budget or expenditure, agree upfront on investment and process and determine responsibility of task from start to finish.
By sharing the load and dividing up content creation - you will find that your social media calendar is now starting to really take shape.
Tap into that knowledge and expertise of staff members, engage guest bloggers or even rotate the posting responsibilities around if there is no one dedicated person who manages this. Not only does it help give you a break, it keeps your content fresh and engaging, and allows other people in your business to contribute, bringing different business perspective or insights you may not have uncovered on your own.
We have an excellent social media strategy brochure to help you organise and take the first step. You'll soon be on your way to creating a social media strategy for your small business and improving your chances of business success. Click below for our 11-Step Social Media Strategy e-brochure - it highlights what you'll need to do next.
If you need help at any stage with your Social Media Strategy - Strategic Social Profiles can help. It's what we do, create social media strategy for small business - helping you Social It Yourself.
Social Media Strategy to Help You Social It Yourself
Strategic Social Profiles write a regular blog to provide professionals and small business owners with collated information of all things social media. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. We provide ongoing tips, e-books, infographics and have guest bloggers from Small Business.