In our last post, Annabel showed you how to set up or update your social media platforms. It was a great reminder to always keep things fresh and up-to-date. If you missed it, you can read it here.
These steps are all part of your social media strategy.
This weeks blog is about identifying which social media platform to use and how you plan to use it to engage with your customers and potential customers.
First, you're going to need snapshot of how Australian's are engaging with social media platforms and see which ones are resonating with your target audience.
Social Media Statistics Australia – January 2018
1. Facebook – 15,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,000,000 Unique Australian Visitors per month (UAVs)
3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)
4. WordPress.com – 5,700,000
5. WhatsApp – 5,000,000 Active Australian Users
6. LinkedIn – 4,200,000 Monthly Active Australian Users approx
7. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
8. Tumblr – 3,800,000
9. Twitter – 3,000,000 Monthly Active Australian Users approx
10. Tinder – 3,000,000 Australian users (my estimation)
Use the information you got from your research: you would have identified places your target audience goes to find out about things and where they spend their time in the social media world through your buyer persona profile. Choose the ones where your audience already are - don't pick every platform because they all won't be right for you. Currently, Facebook is leading the way for businesses to engage with their customers.
Know how often to use them: make sure you find out what is best practice when it comes to posting on your social platforms. Time of day, days of the week and how often - there is a strategy behind all of these. Annabel will tell you more about this in the next blog.
What do I include in my post: having stepped through your social media strategy steps you will now know some of your target audience pain points. This is where you start using social tactics - answering your customers common questions and explaining how your products or services address their needs. It could be a blog, an image post, share post or short post, whatever content choice you make, get to the point, don't make it difficult for people to understand what you're offering, where they go to get more information or link to your website. All good posts also include a CTA (Call-to-Action). These are essential if you want to drive business to your website or offer.
What Is a Call-to-Action? A call-to-action (CTA) is a button or link that you place on your post, website, ad or blog to drive prospective customers to become leads by filling out a form on a landing page. A CTA is the link between the regular content that your potential customer is interested in, and a page with a more high-value offer on it (the landing page) that is relevant and interesting enough to persuade your visitor to complete a short form.
CTAs can use all kinds of different wording to attract attention from qualified leads, including:
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Start mind mapping out a top-line content plan of relevant topics and from there, drill down into sub-category topics. You'll find this a rich source of content to share with your audience. If you struggle doing this, grab someone else in your business and workshop some ideas, you'll find this really productive and you'll reveal some great content ideas.
We have an excellent social media strategy brochure to help you organise and take the first step. You'll soon be on your way to creating a social media strategy for your small business and improving your chances of business success. Click below for our 11-Step Social Media Strategy e-brochure - it highlights what you'll need to do next.
If you need help at any stage with your strategy - Strategic Social Profiles can help. It's what we do, create social media strategy to help you Social It Yourself.
Social Media Strategy to Help You Social It Yourself
Strategic Social Profiles write a regular blog to provide professionals and small business owners with collated information of all things social media. We strive to share our experience and knowledge and assist our readers on how to Social It Yourself and reap the benefits from effective social media. We provide ongoing tips, e-books, infographics and have guest bloggers from Small Business.