I posted yesterday about 50% of small businesses in Australia seeing little or no benefit in having social media pages. (Sensis Social Media Report, 2017).
Nobody likes being sold to. We've all experienced it haven't we. Where you get the feeling the only thing on their mind is to get the sale. They do all the talking and NO LISTENING. Telling you all about the product or service they're flogging. They don't take a second to consider what it is you're actually after. They break all the best-practice sales rules.
It isn't a great feeling is it?
Are you a small business owner who knows they should be active on social media, but isn't, or you dabble and post every now and then?
Susan and I have been in our business Strategic Social Profiles since 2015. Over that time the business, like most small businesses, has evolved. We both made the leap from corporate careers to small business owners and the learning curve has been huge. An advantage of a small business is you are nimble enough to bring about changes you want and need.
We are at the final step of implementing a Social Media Strategy. Up to now it's been all about getting set up and creating excellent and engaging content. The final step gives you a chance to step back and see what's working, what isn't and make any necessary changes. The final step is to review and adjust. It's all about looking at your social media analytics and doing something about what you learn from them.
Over the last few weeks we've given you the steps you need to take to get you to the point where you're ready to get started on your content. The end game here is to write engaging content because remember content is king. This blog will touch on how research assists you to achieve that and a few tips on how to develop and write engaging content for social media. If you are looking to execute your social media strategy in-house, research is a key step and will help you Social It Yourself - SIY.
We get told by so many small business owners that it always falls to them when it comes to finding and contributing content for their social media platforms.
We've been delving into the steps small businesses should take if they are serious about setting up a social media strategy for small business. Up to now most of the steps have involved getting prepared - the remaining steps are all about doing.
The next step is to create an action plan and set up a social media calendar. This blog will provide some tips to help you with your social media action plan and what to include when you're setting up your social media calendar. This step is one of the most important to take on board especially if you are keen to keep your social media in house. We call it Social It Yourself - SIY.
In our last post, Annabel showed you how to set up or update your social media platforms. It was a great reminder to always keep things fresh and up-to-date. If you missed it, you can read it here.
These steps are all part of your social media strategy.