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Strategic Social Profiles

How To Increase Your Social Reach: Visual Content Is King But Video Is Ace And It’s Riding High

Posted by Stephanie White on 27-Oct-2016 13:00:00
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To extend the reach of your brand on social platforms, content is king.  But did you know that visual story telling will give you the edge and video will give you the most reach?

Chewbacca Mom.jpg

Last November, Facebook CEO Mark Zuckerberg said that in five years most Facebook content would be video and on average, a video post is seen twice as often as a photo post.  This doesn’t mean shifting all content creation away from photos and even short text but it does mean video needs to move to the center of your social content creation.

Your brain processes images 60 000 times faster than text, making visual storytelling the fastest way to get your story across.

Think about it, does a block of text or a picture of a puppy make you smile. Even better, what about a video of the puppy doing flips?  Now you are smiling (views) and sharing (engagement).  

Here are some simple steps that will get you social impact.

1. What’s your why?

Before you do any content creation, get clear on the mission of your business.  From this ‘true north’ you can figure out your ‘reason for being’ to keep your content focused and relevant.

Ask yourself, “what do I want people to say and feel about my business” and “how will they explain it to their friends”.

Is it short cuts and hacks using your industry knowledge, adding value with how-to tutorials or inspiring before and after pics?

For example, if you have a pet store, your mission might be “We bring comfort and joy to homes all over our city”.

Those pictures and videos of adorable puppies are perfect to pepper into your feed along with, say,  ‘how to train your puppy’ and  ‘what is the right breed for your family’, ‘grooming basics’ tutorials that show your industry knowledge.

2. Choose your platform

You don’t need to be on every social media platform!

You do need to be on the ones that your target customers frequent.

Understand who your audience is and that will dictate your platform choices.

For instance, if you are speaking to women, Instagram and Pinterest have a majority of female users.  

It helps to think of social platforms as a venue your friends, associates and customers would hang out in…

Facebook is like a family reunion

Twitter is an all day networking event

YouTube is show and tell

Instagram is Fashion Week

3.Be a human

With 135 million views, Chewbucca mom did wonders for US store chain Kohls  - that’s 4 times the number people who watch the Oscars.  

Be yourself, talk and act like you do with your friends.

If you are genuine, and adding value to your social group, your followers will start sharing your content and generating content using your products. Make it so they can’t wait to recommend you to their friends and family.

4.Create great

Planning is key. Gather benchmarks – brands and business in your industry that have great social reach. Study what and when they are posting.  Then before you create anything ask yourself ‘’would I share this with my friends were I not a part of it?’’. 

Keep branding minimal and be generous with content – really add value and people will come back for more and bring their friends.  It’s the difference between bringing a 6-pack and a carton to a party!

LinkedIn is an excellent way to start publishing your video content.  Is your profile up to date, or do you need a few tips to get it ready for publishing your content?

Strategic Social Profiles has a great free e-book available - 3 proven techniques to nailing your LinkedIn profile. Download it here.

WANT AN AWESOME E-BOOK? 

Our guest blogger, Stephanie White is a Marketing and Brand Strategist with experience at three Fortune 500 companies and her own start-up. 

She has a passion for connecting the dots between interactive properties, social platforms, print and bricks and mortar. 

After 20+ years in London, New York, Los Angeles and Silicon Valley, Stephanie now lives with her family in Brisbane, Australia

 

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Strategic Social Profiles write a weekly blog and provide ongoing tips, e-books and how to guides to help corporate individuals, small and medium business owners take advantage of online engagement. "Brand YOU".

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