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Strategic Social Profiles

Susan Davis

Susan Davis is Director at Strategic Social Profiles, consulting and writing profiles for busy professionals and their companies on LinkedIn and Facebook for Business. Having worked as a Corporate Sales Director for over 28 years, she's learnt how Executives need to market themselves and their businesses using social media business platforms. She is currently studying @ Coursera: Northwestern University Social Media Marketing. Feel free to reach out to me or connect or @sspsdavis
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Recent Posts

How Strategic Is Your Social Profile?

Posted by Susan Davis on 21-Nov-2018 10:03:00

Sometimes I wonder how often professional people stop and reflect on the power of their LinkedIn page and how their image and commentary are perceived by their network.

Do you use LinkedIn often, occasionally or not at all?

LinkedIn isn't only a digital version of your resume anymore, in fact it's now more widely used for applying for jobs, recruiters finding you for roles, networking, doing business and becoming an authority in your profession.

Having a solid strategy for how you use LinkedIn can certainly ensure you set yourself apart from others.

Consider some of the times you may re-think having a look at your LinkedIn profile and ensuring it matches up with your professional image and goals.

  • Are you about to job hunt or reach out to a recruiter or to a Company you'd like to work for?
  • Are you considering a work promotion?
  • Does your Company have a link to your LinkedIn profile on their website?
  • Are you looking to create a business profile vs your personal one?
  • Are you considering joining a Board of Directors and want a profile that reflects this?
  • You want to dial up Brand YOU
  • You want to become known as an expert in your area of expertise
  • You want to actively grow your network (and business)
Read More

Topics: brand you, Professional branding, how to use linkedin effectively

How's Your Social Media Expertise?

Posted by Susan Davis on 24-Oct-2018 10:05:00

As a business owner, posting on your Facebook Business Page or Instagram page is enough, right?

Read More

Topics: Social It Yourself, Social Media Platforms

Using Social Media To Own The Relationship With Your Target Audience

Posted by Susan Davis on 26-Sep-2018 10:09:00

There are many ways to promote your business and find your ideal target customer.  However, in small business we are generally challenged by a few pretty large barriers -

Read More

Topics: how to use content to grab your target audience, social media strategy for small business, Social It Yourself

Using Social Media Platforms to Grow Your Business

Posted by Susan Davis on 29-Aug-2018 10:00:00

Many small businesses have a desire to use social media to grow their business. It makes sense. Other than word of mouth, how else can you have a one on one relationship with potential customers for FREE?

Read More

Topics: Social It Yourself, growing your business, social media strategy for small business

6 Reasons Being Able to Social It Yourself vs Engaging a Digital Agency Makes Sense.

Posted by Susan Davis on 02-Aug-2018 13:00:00

I cannot tell you how many times Annabel and I have met with a client and they tell us some horror story about feeling ripped off by a digital agency they engaged to create and post on social media.

Understanding how to create social media strategy for your business

Read More

Topics: Social It Yourself, digital agency

The Growing Importance of Your Customer Relationship on Social Media

Posted by Susan Davis on 05-Jul-2018 13:00:00

I posted yesterday about 50% of small businesses in Australia seeing little or no benefit in having social media pages. (Sensis Social Media Report, 2017). 

Read More

Topics: Social It Yourself, social media strategy for small business, customer relationships on social media

What a social media strategy is and why you need one

Posted by Susan Davis on 07-Jun-2018 13:06:00

Are you a small business owner who knows they should be active on social media, but isn't, or you dabble and post every now and then?

Read More

Topics: Social It Yourself, social media strategy for small business

Social It Yourself - Time To Launch Those Posts

Posted by Susan Davis on 22-Mar-2018 07:30:00

It's countdown to going 'live' with your social strategy - T minus 5, 4, 3, 2, 1 - post!

Read More

Topics: social media strategy, Social It Yourself, SIY

Social It Yourself - Don't Be Afraid To Source Your Content

Posted by Susan Davis on 15-Mar-2018 09:30:00

We get told by so many small business owners that it always falls to them when it comes to finding and contributing content for their social media platforms. 

Read More

Topics: social media strategy, SIY, Social It Yourself

Social It Yourself - 3 Simple Steps To Identify Platforms and Tactics

Posted by Susan Davis on 08-Mar-2018 07:30:00

In our last post, Annabel showed you how to set up or update your social media platforms.  It was a great reminder to always keep things fresh and up-to-date. If you missed it, you can read it here.

These steps are all part of your social media strategy.

Read More

Topics: social strategy, mind map, SIY

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