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Strategic Social Profiles

Annabel Sullivan

Annabel Sullivan is Director at Strategic Social Profiles, creating social media profiles and content for busy professionals and small businesses. Social Media and Content Creation for individuals and businesses is something she has always been passionate about. She combines her 25 year sales and marketing experience with her growing social media expertise to help people and businesses take advantage of the opportunities changing technologies offer them to build networks and achieve business outcomes. Feel free to reach out to me or connect @ssprofiles
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Recent Posts

What Does An Incomplete LinkedIn Profile Say About You?

Posted by Annabel Sullivan on 07-Nov-2018 11:07:13

Even before we started our business I was a fan of the professional networking site - LinkedIn.  In my sales & marketing focused roles I found it a great resource.  I could connect with new and existing contacts and research people, topics and organisations. 

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Topics: how to use linkedin effectively, linkedin services, How to avoid LinkedIn Profile Mistakes, linkedin profile

How To Avoid The Most Common Social Media Mistakes

Posted by Annabel Sullivan on 10-Oct-2018 10:16:00

Susan & I began our business over 3-years ago so we've been working in the social media space for quite a while now.  It's been a huge learning curve and still each and every day we uncover something new.  So it doesn't really surprise us when helping our clients with LinkedIn or their social media strategies that they're making simple mistakes. 

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Topics: Social It Yourself, How to avoid LinkedIn Profile Mistakes, social media strategy for small business

The Importance Of Video In Your Social Media Strategy And How To Start

Posted by Annabel Sullivan on 12-Sep-2018 11:00:00

In 2016 we had a guest blogger write about the importance of video on social media.  Since then it's importance has continued to grow.  This is evidenced by the fact all platforms have added or improved their video capabilities.  In this blog I'm going to touch on the importance of video and provide some tips on how to start on LinkedIn, Facebook and Instagram.

Why is Video Important?

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Topics: Social It Yourself, social media strategy for small business, content is king, importance of video

The Changing Face Of Networking-Yes It's Still Important

Posted by Annabel Sullivan on 16-Aug-2018 13:00:00

In our corporate jobs networking was important for Susan and I.  Now we have our own business it's still important.  We just find we're doing it differently.  Being just the two of us we don't have those day-to-day workplace networking opportunities.  We've had to replace them with a solid mix of proactive face-to-face and online networking.

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Topics: small businss, building networks

Learn The 11-Steps Of A Social Media Strategy At Your Own Pace

Posted by Annabel Sullivan on 19-Jul-2018 17:05:00

E-Learning is just another thing we do online these days and it's popularity is set to continue.  There are many reasons why companies of all sizes are tapping into this type of training.  It's flexible.  It's available 24/7.  It's time and cost effective.  

For small business owners it's essential.  Often we're required to truly "multitask" and do things outside our area of expertise.  So what better way than taking advantage of an online course to up-skill yourself.  One of the greatest benefits of an online course is you can do it at your own pace and when you've got the time to focus on it. 

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Topics: SIY, Social It Yourself, social media strategy for small business

Authentic Content Can Help Build The Right Connection With Your Customers

Posted by Annabel Sullivan on 21-Jun-2018 14:15:00

Nobody likes being sold to.  We've all experienced it haven't we.  Where you get the feeling the only thing on their mind is to get the sale.  They do all the talking and NO LISTENING.  Telling you all about the product or service they're flogging. They don't take a second to consider what it is you're actually after. They break all the best-practice sales rules

It isn't a great feeling is it? 

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Topics: Social It Yourself, social media strategy for small business

We Have An Idea We'd Like To Share About Social Media For Your Business

Posted by Annabel Sullivan on 25-May-2018 15:17:53

Susan and I have been in our business Strategic Social Profiles since 2015.  Over that time the business, like most small businesses, has evolved.  We both made the leap from corporate careers to small business owners and the learning curve has been huge.  An advantage of a small business is you are nimble enough to bring about changes you want and need.  

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Topics: SIY, Social It Yourself, small business consulting

Social It Yourself - Make The Most Of The Analytics To Review and Adjust

Posted by Annabel Sullivan on 27-Mar-2018 08:45:00


We are at the final step of implementing a Social Media Strategy.  Up to now it's been all about getting set up and creating excellent and engaging content.  The final step gives you a chance to step back and see what's working, what isn't and make any necessary changes.  The final step is to review and adjust. It's all about looking at your social media analytics and doing something about what you learn from them. 

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Topics: social media strategy, SIY, Social It Yourself

Social It Yourself - The Importance Of Research To Create Great Content

Posted by Annabel Sullivan on 20-Mar-2018 10:00:00

Over the last few weeks we've given you the steps you need to take to get you to the point where you're ready to get started on your content.  The end game here is to write engaging content because remember content is king.  This blog will touch on how research assists you to achieve that and a few tips on how to develop and write engaging content for social media. If you are looking to execute your social media strategy in-house, research is a key step and will help you Social It Yourself - SIY. 

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Topics: social media strategy, SIY, Social It Yourself

Social It Yourself - Use A Social Media Calendar To Plan And Schedule Content

Posted by Annabel Sullivan on 13-Mar-2018 08:00:00

We've been delving into the steps small businesses should take if they are serious about setting up a social media strategy for small business.  Up to now most of the steps have involved getting prepared - the remaining steps are all about doing

The next step is to create an action plan and set up a social media calendar.  This blog will provide some tips to help you with your social media action plan and what to include when you're setting up your social media calendar. This step is one of the most important to take on board especially if you are keen to keep your social media in house.  We call it Social It Yourself - SIY. 

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Topics: social media strategy, Social It Yourself, SIY

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