Even before we started our business I was a fan of the professional networking site - LinkedIn. In my sales & marketing focused roles I found it a great resource. I could connect with new and existing contacts and research people, topics and organisations.
Susan & I began our business over 3-years ago so we've been working in the social media space for quite a while now. It's been a huge learning curve and still each and every day we uncover something new. So it doesn't really surprise us when helping our clients with LinkedIn or their social media strategies that they're making simple mistakes.
In 2016 we had a guest blogger write about the importance of video on social media. Since then it's importance has continued to grow. This is evidenced by the fact all platforms have added or improved their video capabilities. In this blog I'm going to touch on the importance of video and provide some tips on how to start on LinkedIn, Facebook and Instagram.
Why is Video Important?
In our corporate jobs networking was important for Susan and I. Now we have our own business it's still important. We just find we're doing it differently. Being just the two of us we don't have those day-to-day workplace networking opportunities. We've had to replace them with a solid mix of proactive face-to-face and online networking.
E-Learning is just another thing we do online these days and it's popularity is set to continue. There are many reasons why companies of all sizes are tapping into this type of training. It's flexible. It's available 24/7. It's time and cost effective.
For small business owners it's essential. Often we're required to truly "multitask" and do things outside our area of expertise. So what better way than taking advantage of an online course to up-skill yourself. One of the greatest benefits of an online course is you can do it at your own pace and when you've got the time to focus on it.
Nobody likes being sold to. We've all experienced it haven't we. Where you get the feeling the only thing on their mind is to get the sale. They do all the talking and NO LISTENING. Telling you all about the product or service they're flogging. They don't take a second to consider what it is you're actually after. They break all the best-practice sales rules.
It isn't a great feeling is it?
Susan and I have been in our business Strategic Social Profiles since 2015. Over that time the business, like most small businesses, has evolved. We both made the leap from corporate careers to small business owners and the learning curve has been huge. An advantage of a small business is you are nimble enough to bring about changes you want and need.
We are at the final step of implementing a Social Media Strategy. Up to now it's been all about getting set up and creating excellent and engaging content. The final step gives you a chance to step back and see what's working, what isn't and make any necessary changes. The final step is to review and adjust. It's all about looking at your social media analytics and doing something about what you learn from them.
Over the last few weeks we've given you the steps you need to take to get you to the point where you're ready to get started on your content. The end game here is to write engaging content because remember content is king. This blog will touch on how research assists you to achieve that and a few tips on how to develop and write engaging content for social media. If you are looking to execute your social media strategy in-house, research is a key step and will help you Social It Yourself - SIY.
We've been delving into the steps small businesses should take if they are serious about setting up a social media strategy for small business. Up to now most of the steps have involved getting prepared - the remaining steps are all about doing.
The next step is to create an action plan and set up a social media calendar. This blog will provide some tips to help you with your social media action plan and what to include when you're setting up your social media calendar. This step is one of the most important to take on board especially if you are keen to keep your social media in house. We call it Social It Yourself - SIY.