Since starting our own business Susan & I have introduced a few traditions. Reflecting upon the year that's been and looking to the year ahead is one of them. We take the time to review what's worked and what hasn't. We know it's important to learn from both however we thought we'd share with you a few of the things we are truly grateful for in 2018.
Sometimes I wonder how often professional people stop and reflect on the power of their LinkedIn page and how their image and commentary are perceived by their network.
Do you use LinkedIn often, occasionally or not at all?
LinkedIn isn't only a digital version of your resume anymore, in fact it's now more widely used for applying for jobs, recruiters finding you for roles, networking, doing business and becoming an authority in your profession.
Having a solid strategy for how you use LinkedIn can certainly ensure you set yourself apart from others.
Consider some of the times you may re-think having a look at your LinkedIn profile and ensuring it matches up with your professional image and goals.
- Are you about to job hunt or reach out to a recruiter or to a Company you'd like to work for?
- Are you considering a work promotion?
- Does your Company have a link to your LinkedIn profile on their website?
- Are you looking to create a business profile vs your personal one?
- Are you considering joining a Board of Directors and want a profile that reflects this?
- You want to dial up Brand YOU
- You want to become known as an expert in your area of expertise
- You want to actively grow your network (and business)
Even before we started our business I was a fan of the professional networking site - LinkedIn. In my sales & marketing focused roles I found it a great resource. I could connect with new and existing contacts and research people, topics and organisations.
Susan & I began our business over 3-years ago so we've been working in the social media space for quite a while now. It's been a huge learning curve and still each and every day we uncover something new. So it doesn't really surprise us when helping our clients with LinkedIn or their social media strategies that they're making simple mistakes.
There are many ways to promote your business and find your ideal target customer. However, in small business we are generally challenged by a few pretty large barriers -
In 2016 we had a guest blogger write about the importance of video on social media. Since then it's importance has continued to grow. This is evidenced by the fact all platforms have added or improved their video capabilities. In this blog I'm going to touch on the importance of video and provide some tips on how to start on LinkedIn, Facebook and Instagram.
Why is Video Important?
Many small businesses have a desire to use social media to grow their business. It makes sense. Other than word of mouth, how else can you have a one on one relationship with potential customers for FREE?
In our corporate jobs networking was important for Susan and I. Now we have our own business it's still important. We just find we're doing it differently. Being just the two of us we don't have those day-to-day workplace networking opportunities. We've had to replace them with a solid mix of proactive face-to-face and online networking.
I cannot tell you how many times Annabel and I have met with a client and they tell us some horror story about feeling ripped off by a digital agency they engaged to create and post on social media.