Even before we started our business I was a fan of the professional networking site - LinkedIn. In my sales & marketing focused roles I found it a great resource. I could connect with new and existing contacts and research people, topics and organisations.
Susan & I began our business over 3-years ago so we've been working in the social media space for quite a while now. It's been a huge learning curve and still each and every day we uncover something new. So it doesn't really surprise us when helping our clients with LinkedIn or their social media strategies that they're making simple mistakes.
There are many ways to promote your business and find your ideal target customer. However, in small business we are generally challenged by a few pretty large barriers -
In 2016 we had a guest blogger write about the importance of video on social media. Since then it's importance has continued to grow. This is evidenced by the fact all platforms have added or improved their video capabilities. In this blog I'm going to touch on the importance of video and provide some tips on how to start on LinkedIn, Facebook and Instagram.
Why is Video Important?
Many small businesses have a desire to use social media to grow their business. It makes sense. Other than word of mouth, how else can you have a one on one relationship with potential customers for FREE?
In our corporate jobs networking was important for Susan and I. Now we have our own business it's still important. We just find we're doing it differently. Being just the two of us we don't have those day-to-day workplace networking opportunities. We've had to replace them with a solid mix of proactive face-to-face and online networking.
I cannot tell you how many times Annabel and I have met with a client and they tell us some horror story about feeling ripped off by a digital agency they engaged to create and post on social media.
E-Learning is just another thing we do online these days and it's popularity is set to continue. There are many reasons why companies of all sizes are tapping into this type of training. It's flexible. It's available 24/7. It's time and cost effective.
For small business owners it's essential. Often we're required to truly "multitask" and do things outside our area of expertise. So what better way than taking advantage of an online course to up-skill yourself. One of the greatest benefits of an online course is you can do it at your own pace and when you've got the time to focus on it.
I posted yesterday about 50% of small businesses in Australia seeing little or no benefit in having social media pages. (Sensis Social Media Report, 2017).